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Home > Podcasts

Podcasts

The AMTEC Podcast

Farming is changing. Markets move quickly, costs rise, and every decision matters.

The AMTEC Podcast brings together farmers, industry leaders and agricultural experts to share practical ideas, honest experiences and real conversations about the future of British farming.

From machinery and crop production to business management and diversification, each episode is designed to help farmers stay informed, reduce risk and make better decisions for their businesses.

Whether you're looking for fresh ideas, industry insight or simply want to hear how others are tackling today's challenges, these conversations are here to support you.

Because farmers should be farming, not firefighting machinery.

Watch the latest episodes below.


What Successful Farmers Do Differently in Tough Times | Series 1 Episode 6

What Successful Farmers Do Differently in Tough Times | Series 1 Episode 6

29 May 2026
Farming has never stood still. Rising input costs, changing markets, pressure on margins and uncertainty around policy are forcing farmers to think differently. In this episode, we sit down with John Barrett, Chief Agricultural Officer at Anglia Farmers, to discuss what separates successful farming businesses from those that struggle during difficult times. We cover: Managing input costs and volatility Why mindset matters more than ever The role of advisers and buying groups Fertiliser, fuel and global markets Diversification and future opportunities Consumer demand and British food production Supporting the next generation in farming This is a practical conversation about staying open to change, understanding your numbers, and finding opportunity in a changing industry. If you enjoy honest conversations about farming, machinery and the future of British agriculture, make sure to subscribe.
Farmers Are Making Decisions Blind | Fixing Weather Risk in Farming | Series 1 Episode 5

Farmers Are Making Decisions Blind | Fixing Weather Risk in Farming | Series 1 Episode 5

15 May 2026
How much is weather really costing your farm? In this episode of Farming: The Long View, we sit down with Will Veness from CatchmentAI to explore one of the biggest — and least controllable — challenges in farming: weather. From spraying decisions to field access, timing is everything. But most forecasts don’t tell you what you actually need to know. In this conversation we explore: Why weather is still one of the biggest risks on farm The real cost of getting decisions wrong Why most weather apps fall short The difference between prediction and probability How better data can improve timing and reduce risk Turning complex forecasts into practical decisions This isn’t about replacing experience. It’s about improving the information behind the decisions farmers already make every day. Because in farming, you can’t control the weather — but you can control how you respond to it.
What Makes a Farm Perform? | Richard Price on People, Profit & Performance | Series 1 Episode 4

What Makes a Farm Perform? | Richard Price on People, Profit & Performance | Series 1 Episode 4

01 May 2026
What actually makes a farm perform? In this episode of Farming: The Long View, we sit down with Richard Price — a highly experienced farm manager who has worked across a wide range of farming systems, from mixed farms to large-scale fresh produce operations. Through years of hands-on experience, Richard has seen what works — and what doesn’t. In this conversation, we explore: What separates top-performing farms from the rest Why getting the basics right still matters most The role of people, culture and communication How better decision-making improves farm performance Why every farm needs its own approach The importance of long-term thinking in farming This isn’t about theory. It’s about the reality of running a farm day to day — and the decisions that shape its future. Because in farming, the choices made today often echo for years.
Farm Machinery Finance - What are the options | Series 1 Ep.3

Farm Machinery Finance - What are the options | Series 1 Ep.3

17 Apr 2026
This episode of Farming: The Long View is a little different. The conversation you’re about to watch was originally recorded last year with Clive Bailye from The Farming Forum and the team from Close Brothers Asset Finance. Although the format is slightly different from the usual podcast episodes, the themes are very much in the spirit of The Long View — discussing the bigger decisions shaping farm businesses today. In this discussion we explore: - How farmers are thinking about machinery investment - Managing risk in uncertain markets - The role of finance in farm business decisions - Long-term thinking when margins are tight It’s a thoughtful conversation about the realities facing modern farm businesses and the decisions that echo long after the season ends. Because in farming, the choices made today often shape the next decade. The work still gets done. Farming: The Long View is a podcast exploring the people, ideas, and decisions shaping the future of British agriculture.
Machinery Trends With Ross & Tristan | Series 1 Ep.2

Machinery Trends With Ross & Tristan | Series 1 Ep.2

03 Apr 2026
What are farmers really doing with machinery heading into 2026? In this episode of Farming: The Long View, we sit down with Ross Ellis (Sales Manager) and Tristan Ellis (Machinery Purchasing Manager) from AMTEC to discuss what they’re seeing across the UK machinery market. Through hundreds of conversations with farmers and years spent buying and selling used machinery, Ross and Tristan have a unique view of how farm businesses are actually making decisions right now. In this discussion we explore: - Why machinery investment has become far more cautious - Why deep cultivation equipment is making a comeback - How diversification is influencing machinery demand - What farmers are prioritising when margins are tight This episode isn’t about selling machinery — it’s about understanding the realities farmers are navigating and the decisions that will shape farm businesses over the next decade. Because in farming, the choices made today often echo for years.

Farming and 5000HP! Ft. David Jones | Series 1 Ep.1

Farming and 5000HP! Ft. David Jones | Series 1 Ep.1

20 Mar 2026
In this first episode of Farming: The Long View, we sit down with local arable farmer David Jones of JH & MM Jones. David has built a reputation for growing strong, healthy crops year after year. But behind that isn’t luck — it’s a long-term approach to farming that he and his father have developed over decades, focusing on getting the land right and improving the productivity of every field. In this conversation we explore: - Why soil and land management sit at the heart of a successful farm - The importance of patience and long-term thinking in agriculture - What quietly reduces productivity on many farms - The decisions that echo for years in a farming business And towards the end, David shares the story behind “Just Smokey”, the tractor that’s become well known in tractor pulling — and what competition means to him as a farmer. Because in farming, the work never stops. Farming: The Long View is a podcast exploring the ideas, decisions, and people shaping the future of British agriculture.
Farming - The Long View | Series 1 Trailer

Farming - The Long View | Series 1 Trailer

12 Mar 2026
Farming decisions don’t just matter this season. They echo for years. Farming: The Long View is a new podcast exploring the decisions, challenges, and ideas shaping the future of British agriculture. Through honest conversations with farmers, industry leaders, machinery specialists, and financial experts, the podcast steps back from the day-to-day noise to look at farming through a long-term lens. No hype. No sales talk. Just thoughtful discussion about what actually matters on farm. Because the choices made today will shape farms for the next 10–20 years. New episodes every fortnight. Subscribe to follow the series. - Produced in association with AMTEC Machinery - Supporting farmers across the UK
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AMTEC is a trading style of AMTEC Machinery LLP, a limited liability partnership, registered in England and Wales.

The registration number of the LLP is OC457195 and the registered address; Gaydon Farm, Kineton Road, Gaydon, Warwickshire, CV35 0EP

Website: Clevercherry

AMTEC is a trading style of AMTEC Machinery LLP, a limited liability partnership, registered in England and Wales.

The registration number of the LLP is OC457195 and the registered address; Gaydon Farm, Kineton Road, Gaydon, Warwickshire, CV35 0EP

Website: Clevercherry